About Me & My Work


Norma Cameron I was born in the lowlands of Scotland, but now call Vancouver Island home.   

As a former journalist, I worked in the areas of public relations, communications and fundraising within the charitable sector for over 15 years before founding, The Narrative Company in 2006.  Since then, I have focused on working as a narrative consultant, keynote speaker, workshop facilitator/trainer and professional storyteller to assist organizations and individuals to tap into the power of story. My clients include non-profit organizations in healthcare, education, arts & culture and social services as well as a number of government departments and corporations.

As a narrative consultant, my approach in working with organizations involves key areas of narrative work:

Individuals – helping them understand their own story and specifically, how this intersects/benefits the organization’s vision and mission.

Organizations -helping craft their ‘narrative brief’ including overarching themes and core messages so they can be customized to meet the needs of their various client groups.  These core ‘stories’ help individuals who work with the organization to better understand how to convey the role of the organization to others.  And, since they are grounded in the organization’s values; they also act as a compass to guide individuals’ interactions with their colleagues and clients.

Core Story Development helping organizations develop their core set of stories that act as ‘proof points’ for the impact they make with the community/clients they serve. This includes helping choose which stories to tell, how to write -or tell – them for various audiences, and providing proven frameworks and story templates to help in their production. 

Storytelling Skills – helping individuals and groups learn how to choose, prepare,  learn and tell stories.  This skill set can equip individuals for life and build their comfort and confidence in ‘telling stories,’ whether that’s for professional or personal reasons.

My Work: As a keynote speaker and professional storyteller, I have presented at conferences, concerts and festivals in Scotland, Ireland, Wales and across North America. In 2009 I was chosen to represent Canada at the Scottish International Storytelling Festival in Edinburgh. And, I recently performed her one-woman play, Coalmines, Council Houses and Corsets: The Life and Times of a Scottish Granny at the National Arts Centre in Ottawa.  In 2011, I presented a TED Talk on Cultivating Narrative Intelligence.

I am currently a proud member of the Victoria TELUS Community Board, and my other volunteer commitments have included sitting on the national Canadian Association of Gift Planners board, the CFRE International Advisory Council and I am a past president of the national Storytellers of Canada-Conteurs du Canada.

If you are interested in hiring me as a keynote speaker, consultant or workshop facilitator/trainer, please feel free to contact me.

Phone 250.655.3352   

Email: thenarrativecompany@telus.net

Norma Cameron, CFRE

825 Clayton Road, North Saanich, BC  Canada    V8L 5M3




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