Then attend AFP’s upcoming Lunch & Learn: Donor Relations – It’s All About the Story: Choosing, Crafting and Sharing Stories Strategically to Raise Funds
Presented by the Association of Fundraising Professionals Vancouver island Chapter on March 23 – 11:30am – 2:00pm Venue: University of Victoria Members $65 | Non-members $80
While all fundraising organizations have stories to tell, what’s often missing is the knowledge of how to choose, craft and share stories strategically to educate prospects and donors about the mission of your organization and clearly articulate the crucial role they can play in your organization’s ongoing ‘story of success.’
However, adopting a more strategic approach in using stories to build and maintain positive donor relations can only be achieved by shifting to a truly donor-centred model of fundraising. This shift requires us to take the time to discover and understand what our donors wish to accomplish through their philanthropy (now and/or in the future), then find the match with what our organizations wish to achieve, and work with donors all the way through to reporting on impact and outcomes. This approach incorporates the exploration and creation of organizational, donor and beneficiary stories. And, to accomplish this requires the integration of fundraising and communication skills and knowledge.
So whether you work in a large organization or a small shop, we believe you will find what fundraising and communications industry experts Norma Cameron, CFRE and Sarah Tarnopolsky have to share about using stories to achieve positive donor relations both interesting and useful.
Please join us on March 23 and leave with a toolbox of practical tips and techniques you can start to use immediately to strengthen your relationships with your donors. Don’t be disappointed, buy your tickets today.