Report Confirms: It Takes A Whole Charity To Successfully Raise Funds

Working together gets results.

Working together gets results.

Thank you to those who contacted me in response to A Fundraiser Bill of Rights.  I had no idea it would create such a response – and uncover a wonderful report.  Read on…

I received a note from Simone Joyaux in praise of the bill of rights, and she kindly directed me to this 2013 report, UnderDeveloped: A National Study of Challenges Facing Nonprofit Fundraising.  It highlights the need for organizations to fundamentally change the way they lead and resource fund development to create a workplace that supports fundraising success.  The report contains the results of a joint project between CompassPoint and The Evelyn and Walter Haas, Jr. Fund.

“Fundraising can’t be a priority for just one individual. It has to be a priority, and a shared responsibility, for the board, the executive director and the staff alike.”  Linda Wood Senior Director, Leadership and Grantmaking The Evelyn and Walter Haas, Jr. Fund

Is it really such a novel idea that in order for charities to be successful in raising funds, everyone – staff and volunteers – need to play their part?  With such a high turnover rate of fundraising staff, and the resulting costs in donor relations, staff time and budgets, surely this is an area that needs our attention.

The goal of this report is to serve as a ‘conversation starter,’ so what are you waiting for?  Dive in

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About Norma Cameron, CFRE

Norma Cameron is owner and principal of The Narrative Company, formed in 2006 to help people and organizations understand and apply the “power of story”. Prior to this, Norma had over 20 years’ experience in communications, fundraising, organizational development, performance storytelling, public speaking and training. As an engaging keynote speaker and seminar leader, she works with public, private and non-profit sector clients. As a seasoned storyteller, she has performed at conferences, concerts and festivals across Canada and the UK.
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