As part of a workshop I taught a couple of years ago, I shared the story of the Parachute Club. Afterwards, Lee-Anne Camlin, Planned Giving Officer at Lakehead University said she was interested in setting this up and asked if I would send her additional information. Well I didn’t really have anything written, so I crafted the following overview. I met her recently at a conference and she told me it’s working very well. So, I thought I’d share with others – who knows it might also work for you. By the way, Lee-Anne said it would be okay if anyone wanted to contact her to see how it’s going.
In the world of fundraising, we know the value of being ‘donor-centred’, but perhaps we should pay more attention to this concept when asking professional advisors to get involved in our planned giving programs. I think this approach reflects what Dale Carnegie was talking about when he said:
“You’ll have more fun and success when you stop trying to get what you want and start helping other people get what they want.” Dale Carnegie
The Story of the Parachute Club (tagline: a mutually-beneficial relationship). Continue reading