“Storytelling is the most powerful way to put ideas into the world today.” ~ Robert McAfee Brown
If there was one message that came across loud and clear throughout the plenary presentations at the 2014 CAGP national conference it was the importance of knowing how to shape and share stories to celebrate and promote philanthropy. As a professional storyteller and former journalist – and someone who has been promoting a ‘narrative approach to fundraising’ for years – it made my little heart sing.
In my experience, most organizations follow a traditional approach in developing their Case for Support (Case) and create a four-colour, ‘one size fits all’ document. While this approach can work, I believe it often falls short on delivering a compelling and convincing narrative that invites prospects to play a key role in helping the organization’s beneficiaries. Continue reading